Case Study
Equation Billionz - DPMO
OBJECTIVE​
To increase awareness and visibility for Equation Billionz and his single and music video "DPMO”.
CHALLENGE
The music video was released ahead of the single due to unforeseen distribution delays, requiring a tailored strategy to maintain momentum and maximize impact.
STRATEGY
We implemented a multi-channel marketing campaign focused on:
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Advertising
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Playlisting
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Social Media Promotion
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Press
RESULTS
​CONCLUSION
84K+ views on the “DPMO” music video.
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44K+ streams of the single.
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Placement on 2 Spotify Editorial Playlists: Lofi Rap and Fresh Finds UK & IE, as well as over 370 listener-curated playlists.
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Coverage in notable platforms, including LinkUpTV and Pigeons & Planes.
Despite distribution challenges, the campaign’s strategic execution successfully boosted awareness and engagement for "DPMO," connecting Equation Billionz with a wider audience and solidifying his presence in the music scene.
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